Plume
Plume is a streamlined, retracting mudguard which compliments the look of your bike. It looks as good when it's protecting your back from muddy street water, as it does when recoiled and not needed.

Sick of the cheap plastic mudguards currently available, we decided to create a mudguard which works well, doesn't detract from your bikes good looks, and would be a challenge break. What's more, we've designed Plume so that it's hard to steal, really hard. Plume sits on your seat post, hidden in plain sight whilst poised and ready for action.
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Wipe that smug grin off your stupid face joe begly
Hey Joe. This cardboard cutout is going to replace you as my friend. At least she never kept me waiting.
Stupid joe begly keeping me waiting at #JFK airport for his 2.5 hour late plane. #airportselfie
#brooklyn #vacation
Debating with @lucasbdunn over the use of “doing well” vs. “doing good”
Super excited for this. #happyfriday #brooklyn #rooftopfilms with @Jo ewillens
#Coolbus
Mini vacation.